Turn deep tech into a business that scales

Jan Coppens is a founder, board member and former McKinsey consultant. He has raised over €15M in seed and early-growth capital from local and international investors. He works hands-on with tech startups, large companies and investment funds to turn technology into a business that grows.

Jan Coppens leaning against a wooden slat wall in a modern office
  1. StoryBusiness plan, pitch deck, market position
  2. FundingPre-seed to Series A and B
  3. CustomersBusiness development and negotiations
  4. Build and scaleCompany building, operations, growth strategy and new markets

I support three kinds of clients

I don’t hand over a report and leave. I join the pitch, the negotiation and the board meeting, and take interim or board roles when that helps.

Tech startups and scale-ups

You have strong technology. Investors and enterprise buyers aren’t convinced yet, and the team is stretched.

  • Business plan, storyline and pitch deck
  • Fundraising from pre-seed to Series A and B
  • Go-to-market and growth strategy
  • Hands-on business development and customer negotiations
  • Board reporting, product management and meeting structures

You raise faster, win your first enterprise customers and run the company with a professional operating rhythm.

Fundraising story and pitch deck package →

Large companies

You need to innovate faster than the organisation normally allows, or engage startups and new ventures.

  • Strategic management consulting
  • Hands-on business development
  • Innovation and R&D management
  • New ventures and investments: assessment, company building, interim management and board positions

New business lines launched at an operator’s pace, led by someone who has built one from scratch.

New product introduction package →

Investment funds

You are judging deep-tech deals or supporting portfolio companies and need a second pair of expert eyes.

  • Technical and business deep-dives on tech companies
  • Due-diligence support: business plan, market and technology
  • Board mandates in portfolio companies

Better-informed decisions from a PhD-level engineer and founder whose own rounds went through investor due diligence.

Due diligence service package →

From a first hire to multiple offices

The full career history is on LinkedIn.

Building a company from scratch to global sales

Hands-on disciplines for starting, financing and scaling a company, from strategy and budgeting to legal, sales and international offices.
Strategy, business plan and storylineTurning an idea into a plan investors and boards can act on
  • Business plan, market sizing, positioning and competitive analysis
  • Pitch deck and a consistent storyline for investors, customers and partners
  • Multi-year strategy with clear priorities, owners and milestones

Example: I defined iMinds’ 2017–2021 strategy together with executive management and the board, and built Aloxy’s story from pre-seed to Series B.

Roles: iMinds (Director Corporate Strategy, 2014–2016); Aloxy (Founder & CEO 2017–2023, board member 2023–present). LinkedIn

Financial planning and budgetingPlans that survive due diligence and day-to-day reality
  • Financial model and multi-year plan linked to the business plan
  • Annual budget, cash and runway planning, scenarios for fundraising
  • KPI set and board reporting so management and investors see the same numbers
  • Business cases and budget forecasts for new initiatives

Example: Strategic positioning, planning, budget forecast and valorisation business case for research projects at Bell Labs; investor-ready plans for Aloxy’s rounds.

Roles: Alcatel-Lucent Bell Labs (Research Project Lead, 2006–2007); Aloxy (Founder & CEO 2017–2023, board member 2023–present). LinkedIn

Fundraising and investor relationsFrom pre-seed to Series A and B, local and international
  • Investor targeting, outreach, pitch coaching and process management
  • Due-diligence preparation and data room
  • Term-sheet review and negotiation support, working with your lawyers
  • Ongoing investor communication and board reporting
  • Co-founded the early-stage fund iStart while running the iMinds incubation programme

Example: Raised over €15M in seed and early-growth capital for Aloxy from local and international investors, including Dow Venture Capital and Emerson Ventures. Board member at Viloc from seed stage to KPN Ventures’ investment.

Roles: Aloxy (Founder & CEO 2017–2023, board member 2023–present); iMinds Business Acceleration Programmes (2011–2014); Viloc (non-executive board member, 2013–2016). LinkedIn

Legal, governance and contractsStructures and agreements that protect the company and keep it fundable
  • Board and governance set-up, shareholder and investor documentation with legal counsel
  • Review and negotiation of customer, pilot, framework and partnership contracts
  • IP strategy and patent portfolio, from invention disclosure to filing
  • Board secretary and general-assembly processes
  • US patent granted in 2022 for Aloxy’s valve position monitoring

Example: Secretary of the iMinds board and general assembly, Guberna Director Effectiveness training, legal closing of the iMinds–imec merger, and 18 patent families.

Roles: iMinds (Director Corporate Strategy, 2014–2016), secretary of the board; Aloxy (Founder & CEO 2017–2023, board member 2023–present); Alcatel-Lucent Bell Labs (Research Project Lead, 2006–2007), patents; Guberna, Director Effectiveness (2013). LinkedIn

Commercial set-up, sales and customersFrom first pilot to repeatable enterprise sales
  • Go-to-market, pricing and value proposition per customer segment
  • Enterprise sales process, key-account plans, pilots turned into roll-outs
  • Partnerships, channel and ecosystem programmes
  • Customer negotiations led from the front
  • Recognition: BEMAS Digital Innovation Award 2018, nominated Startup of the Year 2020, BASF award 2022

Example: Aloxy built a customer base of all major global chemical and oil & gas players, with Dow adopting its valve position sensors and a BASF pilot, and joined accelerators at Repsol and ORLEN.

Roles: Aloxy (Founder & CEO 2017–2023, board member 2023–present); McKinsey & Company (Consultant, Benelux Business Technology Office, 2008–2011), Lean sales programme. LinkedIn

Product and R&D processesMaking product management and research predictable
  • Product management, roadmap and prioritisation
  • R&D project management, stage gates and technology transfer
  • Lean and agile ways of working that fit the team’s size
  • Hardware, software and platform development in one process

Example: Aloxy’s sensors, IIoT platform and LoRaWAN solutions; earlier, project lead of several externally funded research projects at Bell Labs.

Roles: Aloxy (Founder & CEO 2017–2023, board member 2023–present); Alcatel-Lucent Bell Labs (Research Project Lead, 2006–2007). LinkedIn

International expansion and setting up officesMarket choice, entity and office set-up, certification, local partners
  • Market selection and entry plan
  • Setting up a local office, entity and team
  • Regulatory and certification path per region
  • First local customers and references

Examples: Singapore (iMinds): I set up the iMinds Singapore office. Singapore (Aloxy): expansion in 2022. United States (Aloxy): expansion into North America in 2022.

Roles: iMinds Business Acceleration Programmes (2011–2014), Singapore office; Aloxy (Founder & CEO 2017–2023, board member 2023–present), North America and Singapore. LinkedIn

Organisation, people and management processesMaking a growing team run well
  • Management structure, meeting cadence and decision rights
  • Board reporting, product management and planning cycles
  • Coaching of founders and management teams
  • Teaching and training in entrepreneurship

Example: Member of the iMinds executive committee; guest professor of entrepreneurship at Antwerp Management School (2014–2017).

Roles: iMinds (Director Corporate Strategy, 2014–2016), member of the executive committee; McKinsey & Company (Consultant, Benelux Business Technology Office, 2008–2011), management coaching; Antwerp Management School (Guest Professor, 2014–2017). LinkedIn

Partnerships and corporate venturesAlliances, channel partners, deals and new ventures
  • Setting up and running a channel partner network
  • Strategic positioning, due diligence, negotiation and integration
  • Assessing investment opportunities and building new ventures
  • Interim management and board positions

Example: Set up the channel partner network at Aloxy. Closed the merger of iMinds with imec, from strategic positioning to operational integration. Led a team of intrapreneurs at Bell Labs in a corporate venture.

Roles: Aloxy (Founder & CEO 2017–2023, board member 2023–present), channel partner network; iMinds (Director Corporate Strategy, 2014–2016), iMinds–imec merger; imec (Strategic Development, 2016–2017); Alcatel-Lucent Bell Labs (Research Project Lead, 2006–2007), corporate venture; McKinsey & Company (Consultant, Benelux Business Technology Office, 2008–2011). LinkedIn

Consulting toolkit from McKinsey

Methods from three years at McKinsey across IT, sales, telecom, banking and change, with a note on which clients each helps.
IT and business strategyConnecting technology choices to business goals
  • Future-proof IT architecture designed to enable organic and inorganic growth
  • Review and re-prioritisation of IT project portfolios

Useful for: Scale-ups preparing to grow, and large companies with a complex IT landscape. Done for a European payments processor and a European utilities company.

Roles: McKinsey & Company (Consultant, Benelux Business Technology Office, 2008–2011). LinkedIn

Lean and agile transformationFaster delivery with the same people
  • Diagnose, design and roll out Lean and agile practices in IT departments
  • Contributed to McKinsey’s thinking on Lean application development

Useful for: Scale-ups whose product development has outgrown ad-hoc processes, and corporates modernising IT.

Roles: McKinsey & Company (Consultant, Benelux Business Technology Office, 2008–2011). LinkedIn

Sales effectiveness and turnaroundLean sales and bid management
  • Lean sales and bid-management programme as part of a turnaround strategy
  • Pipeline discipline, bid/no-bid decisions and win-rate focus

Useful for: Companies moving from founder-led sales to a team, and corporates with a stalled commercial engine. Done for a European ICT company.

Roles: McKinsey & Company (Consultant, Benelux Business Technology Office, 2008–2011). LinkedIn

Telecom strategy and cross-border M&ANetwork, access and expansion strategy
  • Fixed access strategy for a European telecom operator
  • Cross-border expansion strategy, including M&A, for a European incumbent

Useful for: Funds assessing telecom and infrastructure investments, and corporates planning international expansion.

Roles: McKinsey & Company (Consultant, Benelux Business Technology Office, 2008–2011); iMinds (Director Corporate Strategy, 2014–2016), M&A. LinkedIn

Banking and financial servicesOperating model, synergies and growth
  • Operating model and growth strategy for a Belgian financial institution
  • IT infrastructure synergies between capital-markets and retail banking units of a UK bank

Useful for: Fintech scale-ups selling to banks, and financial institutions and investors who want an insider’s view.

Roles: McKinsey & Company (Consultant, Benelux Business Technology Office, 2008–2011). LinkedIn

Change management and management coachingMaking change stick
  • Change management in IT and business transformation
  • Coaching of managers and leadership teams

Useful for: Any client where the plan is clear but adoption is the challenge.

Roles: McKinsey & Company (Consultant, Benelux Business Technology Office, 2008–2011). LinkedIn

Research, innovation and technology

The technical depth behind the commercial work: research leadership, patents, spin-offs and startup programmes.
R&D leadershipRunning research projects that deliver
  • Project lead and work-package lead in European and Flemish research projects
  • Strategic positioning, technical proposal, planning, budget and valorisation business case
  • Took over and successfully completed two projects (IWT Fade-Home, IBBT Armada)
  • PhD in computer science engineering (Ghent University) and MSc in computer science; 20+ papers

Roles: Alcatel-Lucent Bell Labs (Research Project Lead, 2006–2007); Ghent University (PhD researcher, 2001–2006). LinkedIn

Technology valorisation and IPGetting research results to market
  • Programme to bring research technology to market through spin-offs and licences
  • Coaching researchers on business plans
  • 18 patent families, 9 granted in the US, from telecom networks to industrial IoT
  • Adviser to the board of Graphine, a Ghent University spin-off (2012–2017)

Roles: imec (Strategic Development, 2016–2017); Graphine (Advisor to the Board, 2012–2017); Aloxy (Founder & CEO 2017–2023, board member 2023–present). LinkedIn

Startup programmes and educationTraining and coaching entrepreneurs
  • Designed and launched the iStart incubation programme and co-founded the early-stage fund iStart
  • Shaped acceleration and Go Global programmes, ran startup bootcamps, designed opportunity-recognition workshops
  • Guest professor at Antwerp Management School; Global Entrepreneurship Leadership Program, UC Berkeley

Roles: iMinds Business Acceleration Programmes (2011–2014); Antwerp Management School (Guest Professor, 2014–2017); UC Berkeley Haas, Global Entrepreneurship Leadership Program (2011). LinkedIn

How we would work together

  1. A short intro call

    You describe where you are and what you need to happen next.

  2. A clear scope

    We agree the outcome, the time involved and how I plug into your team.

  3. Hands-on delivery

    I work next to your team, or take an interim or board role when that fits better.

Tell me what you’re building

Send a few lines about your company or fund and what you want to achieve in the next six months. I reply personally.

Email Jan LinkedIn Based in Merelbeke, Belgium. Working languages: Dutch and English.
← Back to who I help

For investment funds

Technical and commercial due diligence for deep-tech investments

The problem

A deep-tech deal usually turns on two questions that a financial review cannot answer: does the technology work as claimed, and will customers pay for it at the scale in the plan? Investment teams rarely have the time or the specialists to answer both before the deadline.

What you get

A written report of 10 to 15 pages, ready for your investment committee:

  • Technology assessment: architecture, maturity, IP position, technical debt and the team’s ability to deliver the roadmap.
  • Customer and market view: calls with customers and domain experts, how buyers actually decide, and what they will pay.
  • Plan stress test: the five assumptions in the business plan that matter most, and what happens if they are wrong.
  • Recommendation: proceed, proceed with conditions, or pass, with the main risks and suggested deal terms.
  • Debrief call with the deal team to go through findings and questions.

How it works

  1. Kickoff within 3 working days of signing the NDA.
  2. Data room access and sessions with management and the technical team.
  3. Interim call at the end of week one to share early findings.
  4. Final report and debrief at the agreed date.

Who does it

Jan Coppens holds a PhD in computer science engineering from Ghent University and is a former McKinsey consultant. He co-founded Aloxy, an industrial IoT company, and was its CEO from 2017 to 2023. He is a board member there today. He has built a deep-tech company from first prototype to international customers, and holds patents in networking and IoT. Codem works with tech startups, large companies and investment funds.

Packages

PackageDurationScope
Focused review1 weekTechnology assessment and short memo. No customer calls. Suited to pre-seed and seed.
Standard2 to 3 weeksFull report, up to 5 customer or expert calls, plan stress test.
Extended3 to 4 weeksStandard plus up to 8 calls and a review of the financial model. Suited to later rounds.

Fixed scope and fixed fee, agreed before we start. Covered by an NDA, and Codem confirms in writing that it has no conflict of interest in the target.

Next step. If you have a deal in the pipeline, send me the company name and your deadline. I will reply within one working day with the right package, a fixed fee and a start date.

Book an intro call
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For large companies and scale-ups

New product introduction package for technology companies

The problem

New products usually go wrong in the handover between idea and market. Engineering builds what is technically possible, sales asks for what customers will pay for, and nobody owns the answers to four questions: who is the first customer, what do they pay, who sells and supports it, and when do we stop? Without those answers, launches slip and budgets get cut.

What you get

At the end of the package, your management team has a decision-ready launch plan:

  • Customer and market validation: who buys, why, and what they use today, based on conversations with customers.
  • Business case: revenue model, cost, payback period and the assumptions behind them.
  • Product scope: what goes into the first release and what waits, chosen on customer value and ease of delivery.
  • Pricing and go-to-market: who pays, how it is priced, and how it reaches customers through direct sales, channel partners or both.
  • Make, buy or partner: a recommendation on technology, supply and partner choices, including the main technical risks.
  • Launch roadmap: milestones, owners, readiness checks and the points where you decide to continue or stop.
  • Steering committee presentation for the final decision.

How it works

  1. Week 1: interviews with sales, product, engineering and operations, and review of existing concepts, prototypes and pilots.
  2. Weeks 2 and 3: discussions with customers, and screening of product and market options.
  3. Weeks 4 and 5: business case, pricing, go-to-market and technology options.
  4. Week 6: recommendations, launch roadmap and steering committee.

Weekly 45-minute check-in with your sponsor. A narrower scope can finish in 4 weeks.

Who does it

Jan Coppens co-founded Aloxy, an industrial IoT company, and was its CEO from 2017 to 2023. He is now a board member and Chief Strategy and Business Development. He has taken new products from first prototype to international customers and set up a channel partner network along the way. He knows where launches usually go wrong: an unclear first customer, pricing, and finding who inside the customer’s organization pays. He holds a PhD in computer science engineering from Ghent University, is a former McKinsey consultant, and holds patents in networking and IoT.

Packages

PackageDurationScope
Assessment2 daysFirst view of the product, market and plan, with a clear recommendation on whether and how to launch.
New product introduction4 to 6 weeksEverything listed under “What you get”.
Launch supportMonthlyUp to 3 days per month of advice during execution, available after the package.

Fixed scope and fixed fee, agreed before we start. Covered by an NDA.

Next step. Send me a short description of the product you want to launch and your target date. I will reply within one working day with a view on whether the assessment or the full package fits, and a fixed fee.

Book an intro call
← Back to who I help

For tech startups and scale-ups

Fundraising storyline and pitch deck package for tech startups

The problem

Most pitch decks fail for the same reason: they describe the technology instead of telling investors why this team will win a big market. Investors see dozens of decks a week and decide in minutes whether to take the next meeting. If the story is unclear, a strong product and a good team never get the chance to prove themselves.

What you get

At the end of the package, you have a story you can tell in five minutes and a deck that supports it:

  • Storyline: one clear narrative from problem to vision. Why now, why you, why this market, and why it is worth investing in today.
  • Pitch deck: about 12 to 15 slides, written and structured for investors, with a short appendix for the detailed questions.
  • Investor one-pager: a teaser to send before the first meeting.
  • Key numbers: traction, unit economics, funding need and use of funds, framed so they hold up in due diligence.
  • Q&A preparation: the hardest questions investors will ask your company, with answers worked out together.
  • Pitch rehearsals: two sessions with direct feedback, so the pitch is delivered with confidence.

How it works

  1. Week 1: sessions with the founders, review of your current deck, product and numbers, and a view of your market and competitors.
  2. Week 2: storyline workshop and first version of the deck.
  3. Week 3: improvements based on feedback, pitch rehearsals, final deck, one-pager and Q&A.

Working sessions are short and hands-on, and your own team keeps ownership of the content. A final deck can be ready in 2 weeks when the material is already strong.

Who does it

Jan Coppens has raised over €15M in seed and early-growth capital from local and international investors. He knows how venture funds and corporate investors read a pitch, because he has pitched to them and sat on the other side of the table: as a board member of Viloc from seed stage to KPN Ventures’ investment, as co-founder of the early-stage fund iStart, and as the person who designed the iMinds incubation programme, where he coached startups and ran their bootcamps. He holds a PhD in computer science engineering from Ghent University and is a former McKinsey consultant, so he can challenge both the technology and the business case.

Packages

PackageDurationScope
Story review2 daysDetailed feedback on your current deck and a sketch of a stronger storyline.
Storyline and pitch deck2 to 3 weeksEverything listed under “What you get”.
Fundraising supportMonthlyUp to 3 days per month during the round: investor targeting, introductions, extra rehearsals and support on term sheets.

Fixed scope and fixed fee, agreed before we start. Covered by an NDA. No one can promise a funding outcome. What this package gives you is a story and a deck that hold up in front of investors.

Next step. Send me your current deck, or a few lines about your company, and the date you want to start raising. I will reply within one working day with a view on whether the story review or the full package fits, and a fixed fee.

Book an intro call